Leadership Team
Nichole Devolites – Founder, Chief Executive Officer, Owner and Operator
Ms. Devolites spent 13 of the 14 years of her career, focusing on marketing development for technology companies, specifically focusing on the public sector audience. She has worked for companies such as Booz Allen Hamilton, Microsoft, globally-recognized Microsoft partners and small businesses. In 2009, she was offered the opportunity to lead marketing for a luxury mall in the Northern Virginia area, giving her an opportunity to pursue her passion of fashion and marketing to the affluent customer. In October of 2010, Nichole was hailed for her innovative approach to implementing technology and social media strategy, even being praised by the high-profile publication, Washington Life Magazine, for “finally giving this mall a voice in the industry”. In November 2010, Ms. Devolites realized her roots in technology and public sector were still deep and parted ways to continue to focus on the industry she knows best.
In her free time, she continues to write for Reinvention of Me: What Comes Next – a lifestyle blog that has gained her notable exposure across the world for her creative writing and strong views on fashion, life and other topics. In addition, Ms. Devolites sits on many non-profit committees, to help create and execute their annual fashion shows, including St. Jude’s and Becky’s Fund.
